Healthcare PR sure isn’t what it used to be. And just when you think you’ve figured it out, someone changes the rules on you again. A Complex and Politicized Environment Attacks on the reputations of drug developers and other healthcare delivery organizations . . . battles over pricing, safety, marketing practices, advocacy relations . . . the increased role of healthcare in global and domestic political debates. . .an aging population… and the list goes on. Add to this the burgeoning access to information from both traditional and digital media sources and you have the potential for dramatic failure or dynamic success nearly every day. Communications Professionals as Global Lynchpin At the center of this maelstrom is the challenge of connecting the dots between the legal, regulatory, marketing, policy, financial, medical, customer, and media stakeholders. The growing interdependence of global markets and the need for global promotional strategies makes the multifaceted even more complex. Promotional Mix Is Changing Marketing and promotions clients are now searching for new models in communicating effectively to healthcare professionals and consumers because of diversification and splintering of print, broadcast, and online media outlets, and the diminishing returns of direct sales. So how can we help? We Can Handle the Tough Stuff Clients come to us to help them navigate potential firestorms to reach disparate stakeholders with the right messages. The reason we’re told we do this best is because we learn our clients’ businesses and set out from the beginning to build a true partnership with them. With solid audience analytics, great competitive research and unique insights, we look at the brand to determine its value from the perspective of multiple constituencies. We Deliver Value In work with clients such as Boehringer Ingelheim, Cephalon, Genentech, Eli Lilly and Company, Bayer Healthcare, Medtronic, Merck, Pfizer and many others, we align PR strategies with business objectives and identify new ways to deliver the value of good PR around the globe. We realize that having a good product is not enough in today’s complex environment. Communications must enhance a product’s value and drive return on investment. We’re Ready to Share Our Experience We have some of the industry’s best healthcare communication minds ready to take on the next challenge. If you want find out more about how we manage the tough stuff and deliver value, call us. Contact: |
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