When people ask what makes GCI different, it seems only natural to refer to  what our clients say about us.  According to them, we are innovative, dedicated and the kind of partner they would want during a time of crisis. They have also told us that we are always there when we are needed and are great at delivering the unexpected.  Such accolades are tied directly to fact that we have some of the best thinkers (and doers) in the business. Ask any of them what we are obsessed about these days and they will likely wrap their answer around the four strategic imperatives that we think distinguish the quality of the work we deliver from that of our competition.

Delivering Big Ideas

Our work reflects the creatively driven mindset of our people at every level of the organization.  We know that the best communications strategies need to be grounded in creative thinking in order to breakthrough the myriad of options that consumers have today for getting news and information.  More than ever, creativity is a “must have” as opposed to “value-add.”  That is also why we approach creative ideation without media parameters.  What we call “media neutrality.”  The key is to reach the target audience in a memorable way and to ultimately making a business impact.

Managing The Digital Media Evolution

The ability to influence word of mouth communication is at the forefront of any communications strategy.  Once a big idea is identified, we look to leverage the digital media world and extend the creative concept online whether through digital media relations, podcast/videocast development, website development, or social networking.  For the past eighteen months we have had a crystal clear vision of what needs to be done to manage this evolution in the best interest of our clients.

Staying Brilliant With The Basics

Great creative and strategic thinking must be complemented by flawless execution.  Even as our industry undergoes one of the most dramatic changes in its history, we have never lost sight of how vital the fundamentals are -- great writing, strong media relationships, superior client service and disciplined project management.  

Making the Business Case For Communications

No matter who the client is, we know that we must take a business-based approach to communications. We start and execute every assignment with the assumption that there is a tangible business goal to achieve and that our communications strategies must align with the business objectives of our clients. We couldn’t imagine starting any other way.  The pressure to produce return on investment on marketing dollars is here to stay and this no longer means just “building awareness.”  It means driving sales, moving share price, averting crisis and building pipelines.