Today clients are looking for more from their sports marketing dollars than just a passing mention on the sports pages or a barely visible product logo on a photo backdrop. In order to make a lasting impact, communications must go much deeper.

We appreciate the unique dynamic that exists between athletes, agents, corporations, leagues and organizations and the strategies necessary to navigate those relationships to garner success. And whether it’s your corporate message about innovation, or one aimed at revealing an aspect of an athlete’s “personal brand,” it’s about creating the message and delivering it with insight and smart strategy.

We also ask the questions that guarantee your message reaches the right receiver. Who are your most influential consumers? Where are they spending their time? How do their lifestyles and behaviors align with your brand or product? In a rapidly changing landscape, you need a communications partner as tapped into Deadspin and The Big Lead as they are to ESPN The Magazine and The New York Times.

For many companies, “sports marketing” has little to do with sports. It’s about using events, campaigns and personalities to drive messages about health, beauty, finance or gender equality. This requires a broader perspective and diversity of experience to determine where your message needs to be delivered – online or offline – whether it’s in the Gear section of Maxim, the “Body and Soul” column in CosmoGirl! or an emerging social network.

For those ready to change their game, GCI Sports is waiting.
Contact:
Steve Bonsignore
212-537-8094
sbonsignore@gcigroup.com

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