The pressure on company spokespeople to say the right thing at the right time to the right person has never been more intense.  Coupled with the fact that thousands of stories never make it out of draft form on a newsroom computer, it has become as challenging to manage bad news as it is to pitch good news. 

Ironically, while so much is changing in the media world, the fundamentals of good and meaningful media relations have pretty much stayed the same:

1. Support your story with solid facts and research
2. Build and maintain relationships with key reporters and outlets
3. Package your story with the right mix of creativity, timeliness, authenticity and access to credible spokespeople.  

That may sound simple…but it requires discipline.  It means talking about the same issues, objectives and goals over and over without sounding bored or repetitive.  It means making yourself available to the demands of today’s .05 second news cycle even when it is not necessarily convenient to you.   It means keeping abreast of what your competitors are doing and on top of trends in your industry at all times.

When you decide you are ready to tell your own story, or that you think it could be told more effectively, let us know.  And as for those mysterious reporters you want to get to build relationships with, chances are we know who they are!

Contact:
Bill Crane
W. 404-260-3545
Mobile 404-964-5609

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